Corporate Communications Specialist - Marketing - Full Time - Days
Are you a strategic storyteller who has a way with words? The Corporate Communications Specialist role with Yuma Regional Medical Center may be your next move!
The Community Relations and Marketing Department at Yuma Regional Medical Center is a dynamic, high energy team that is responsible for aligning organizational priorities with marketing strategies to achieve measurable results. The scope of work includes brand and reputation management, strategic marketing, communications, media relations, digital engagement and community outreach. The marketing team fosters an environment of trust, creativity and growth and understands the value of both community and system collaboration.
Yuma Regional Medical Center is a not-for-profit hospital with a remarkable team of 2,400 caring professionals. As nurses, physicians, technicians, specialists and volunteers from all different backgrounds, we are united by our commitment to excellence in providing state-of-the-art medical care to our community. Our 406-bed facility and close-knit community provide us the advantage of delivering high-quality care to every patient. Yuma, AZ is a vibrant community situated in the southwest corner of Arizona home to about 200,000 residents. Thanks to the ideal weather (averaging 310 days of sunshine a year), residents can enjoy outdoor activities year-round. Our one of a kind community has a family-friendly and diverse community with great schools, dozens of parks and plenty of outdoor activities. Yuma as well is only 180 miles from San Diego and Phoenix.
- Medical, Dental, and Vision Insurance that starts on your first day of employment.
- Competitive Paid Time Off, Sick and Illness Leave.
- 401k with company match that is vested on your first day of employment.
- Relocation and Housing Assistance
The Corporate Communications Specialist is responsible for writing and researching various organizational communications. The Specialist ensures that YRMC’s overall mission and key messages are communicated effectively, accurately and consistently, both internally and externally. This individual develops social media strategy, including creative content and execution, that increases brand awareness and engagement, and grows our supporter base - with the goal of converting fans to advocates and uses digital analytics and data to shift tactics for optimal engagement and results. This Corporate Communications Specialist coordinates all employee communications through the development and execution of strategic communication plans, serves as public relations representative through media relations and social media content development to positively position YRMC in public perception.
Creates and disseminates YRMC team member communications; creates and implements brand aligned communication plans to educate, inform, and inspire on various communications platforms including weekly newsletters, social media groups, quarterly publications, organization wide briefings, digital communications; uses accepted journalistic standards and strong editing skills. Serves as lead media relations coordinator for YRMC; establishes and maintains positive relationships with media on local and state level; proactively identifies YRMC media opportunities, aligned with goals of the organization and to positively impact perception; researches and prepares press releases and/or media pitches; creates monthly media report. Manages media relations and helps positively position YRMC in public perception on both a local and state level. Develops social media strategy, including creative content and execution, that increases brand awareness and engagement, and grows our supporter base - with the goal of converting fans to advocates. Uses digital analytics and data to shift tactics for optimal engagement and results. Partners with executive leadership, physicians and patient to write special communications on various communication platforms including Annual Reports, briefings and patient stories; effectively writes message to appropriate audiences and demographics. Coordinates and takes professional photos to compliment writing content; edits photos for publications, digital communications and media. Edits and proofs content for community relations/leadership; uses accepted journalist standards to provide strong editing and proofreading for materials used in advertising, marketing, communications, patient education, web site, and others as identified. Other duties as assigned.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Two (2) or more years of related experience